Job description
As the Category Manager, you will build consumer and customer-focused strategies, tactics, and category grounded solutions. You will conduct high-quality analysis and summarize multiple data sources to create insights and recommendations. You will report to the Senior Director, Category Development and be located in Santa Monica, CA.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
CATEGORY DEVELOPMENT
Cultivate business relationships with external retailer contacts that establish RBNA as the indispensable partner for all category management needs.
Oversee development of online and offline assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation
Guide execution of Red Bull Category Management resources to provide solutions to establish strategic plans for assigned Customer Teams and Red Bull Business Units.
Implement Category development programs by leading the dialogue with Retailers to focus on Category growth opportunities.
Facilitate the customer business planning process by integrating with strategic goals.
Turn insights into actions by evaluating Category plans and identifying main opportunities for Red Bull and our retailers to take advantage of.
Present Red Bull's Category credentials to important Retailers.
CATEGORY MANAGEMENT
Develop an unassailable level of Energy Category and broader beverage insights.
Provide leading edge Category Management solutions, using and understanding IRI and Nielsen syndicated scanning data, Household Panel, market demographic data, customer point-of-sale, loyalty data, and systems used to produce the information for Category reviews.
Create regular Category reviews, plans and strategies with Retailer partners.
Provide insights of sales, pricing, opportunity gaps for incremental volume.
Manage Planogram creation and store level round table process for Retailers that are the best in the Category.
ANALYSIS
Deliver analysis on new item introductions and performance analysis.
Provide new product/package mix analysis.
Develop analysis to highlight merchandising effectiveness, which includes display and promotion effectiveness.
Maintain regular internal and Retailer specific scorecards and trackers.
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 3+ years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics or shopper insights.
- 2+ years of Food Service / On Premise category experience
- In-depth knowledge of the consumer goods industry including class of trade, customer groups, Category, competitive products, competitive strategies and industry trends.
- Experience understanding, using, and employing syndicated data, customer card/POS data, and panel data to lead internal and external wins through sales and share growth (experience with data sources such as Nielsen, IRI, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC)
- Additional analytical experience and competencies (i.e. Tableau, Microsoft Access, PowerBI, ProSpace, SQL, VBA, Alteryx)
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 20-30%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
offroadmanagementgroup.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, offroadmanagementgroup.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, offroadmanagementgroup.com is the ideal place to find your next job.