Job description

Are you looking to join a growing team with a brand that provides growth and stability? Summit Automotive Partners is actively seeking an experienced Digital Marketing Manager to join our internal marketing department, which manages a network of automotive dealerships in CO, TN, WY, and New England!
What We Offer:

• A culture that provides opportunity and recognizes high performing team members
• Paid time off that accrues from day one of employment
• Extensive benefits package including medical, dental, vision, life, disability insurance, and more
• 401(K) with employer contribution
• Tuition Assistance (For applicable to job function)
• Fitness/ Wellness monthly membership reimbursement up to $40.00 per month
• Employee discounts
• Fun, collaborative, team environment

Position Overview:
Success in the automotive retailing industry has become extremely dependent on digital marketing. For Summit Automotive Partners, digital marketing implies superior expertise and execution in the areas of online advertising, website administration, lead generation from hosted and third-party sources, search effectiveness, including organic and paid, and the use of social media. Success is also measured by the innovative use and application of market intelligence and the rapid adaptations of new technologies to create a competitive advantage.
The successful incumbent in this role will keep a pulse on market trends and industry dynamics and anticipate competitive threats to capitalize on market opportunities.
Compensation for this role is $70,000 to $80,000 annually based on experience and qualifications
Essential Functions:
Execution:

• Communicate clear objectives to build effective, efficient, economical, and measurable digital marketing plans
• Field dealership needs and questions
• Define roles and responsibilities against the scope of work with all parties
• Develop and execute go-to digital market strategy, including:

Social Media

• Websites
• Blog/Content
• Paid Social Media
• Paid Search

Search Engine Optimization

• One-to-one consumer communications (Dealer Socket, Direct mail, e-blast, text)

• Negotiate vendor contracts and sponsorships – execute needs
• Provide Director of Marketing budget planning and field adjustments where needed to meet traffic goals for digital tactics.
• Assemble and develop a high-performance / responsive team of digital marketing specialists to support objectives accomplishment.
• Protect the proprietary nature of the business and maintain strict managerial confidentiality
• Demonstrate competency and effectiveness in managing all aspects of digital marketing channels

Innovation

• Stay up-to-date with new technologies, trends, and applications
• Champion the application of available technologies to the competitive environment
• Assist stores in operational refinements – ease, accuracy

Vendor Relations

• Manage, monitor, and evaluate the support of vendor networks
• Utilize outside services and specialized marketing partners to improve knowledge and market position
• Leverage industry experts and networks for outside perspective and detailed analysis
• Negotiate and/or re-negotiate contracts for economy of scale/major market accounts where possible

Evaluation:

• Review/Analyze data – Sales, Market Share, Web stats, Lead Reports, Call Tracking
• Assist in the development of core benchmark goals, driven by key digital marketing objectives
• Assess current and potential partners
• analyze their service and align with needs
• re-negotiate contracts
• brainstorm efficiencies for cost savings or increased service inclusions
• Audit dealership digital consumer communications and online customer reviews
• Develop and implement market research

Keep a continual pulse on competition and innovation:

• Automotive and alternate segments outside the auto industry

• assess market opportunities

Qualifications:

• Bachelor's degree or equivalate work experience
• Experience leading a team in a fast-paced environment
• 3 to 5 years of working and communicating with clients focused on digital marketing, data, operations, and/or advertising performance conversation

Additional Requirements:

• Must be at least 18 years of age
• Able to pass a pre-employment background check and drug screen for illegal substances
• Authorized to work in the United States

Who We Are:
Summit Automotive Partners is in the retail automotive business with Automotive dealerships in Colorado, Tennessee, Maine, New Hampshire, Vermont, and Wyoming. Summit Automotive Partners was founded based on a set of firm beliefs: long-term relationships, the empowerment of employees and customers, and the innovation and creativity that come from a positive work environment. It is not business as usual – it is business as it should be. Headquartered in Denver, Colorado, with over 1300 employees company-wide.
EEOC Summit Automotive Partners is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Summit Automotive Partners strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including pregnancy), gender (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All Summit Automotive Partners employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.
ADA Summit Automotive Partners complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law. Consistent with those requirements, Summit Automotive Partners will reasonably accommodate qualified individuals with a disability if such accommodation would allow the individual to perform the essential functions of the job unless doing so would create an undue hardship. If you believe you need an accommodation, refer any such request to the Human Resources Department. Summit Automotive Partners will also, where appropriate, provide reasonable accommodations for an employee's religious beliefs or practices.

• 10301 E. Arapahoe Road Suite 200 Englewood, CO 80112*

Pay: $70,000.00 - $80,000.00 per year

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