Digital Marketing Analyst

As a Digital Marketing Analyst, you will be responsible for analyzing data and trends to identify opportunities for improving the performance of digital marketing campaigns. Use various tools and techniques to collect and analyze data, including web analytics, social media analytics, email marketing analytics, and search engine optimization (SEO) analytics.

Key Responsibilities

• Analyzing and interpreting data related to website traffic, online user behavior, social media engagement, email campaign performance, and other digital marketing metrics.
• Identifying trends and patterns in data to help improve digital marketing campaigns and strategies.
• Developing reports and dashboards that communicate insights to key stakeholders, such as marketing managers, executives, and clients.
• Conducting A/B testing and other experiments to optimize website content, email campaigns, and other digital marketing initiatives.
• Collaborating with other members of the marketing team, to improve the overall performance of digital marketing campaigns.
• Staying up-to-date with the latest trends and developments in digital marketing and making recommendations for new tools and strategies that can be used to improve performance.

General Qualifications

• 4-year degree from an accredited institution in Data Science, Marketing Analytics or equivalent discipline OR appropriate combination of experience and education.
• Minimum of 4 years’ experience in web analytics/marketing analytics.

Minimum Experience Requirements

• Advanced knowledge of web analytics and tag manager applications.
• Experience with development, management, analysis, reporting and forecasting of media campaigns
• Digital marketing for lead generation, channels, sources, best practices and KPI’s experience.
• Strong foundation in digital asset funnel reporting, personalization (a plus).

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State, and New York City laws, the pay range for this position is as follows:

Minimum full-time salary range is between $60,000 - $85,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: English Language Learning

Schedule: FULL\_TIME

Req ID: 11006

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