Job description

GENERAL POSITION SUMMARY

LL Flooring is a leading hard-surface flooring retailer with a national footprint of over 420 locations. This position, reporting to the VP, Marketing, directs our media planning and performance marketing efforts, leveraging both in-house expertise as well as agency resources to plan, communicate and execute media strategies to help the company achieve annual objectives, tell our story and grow our brand.

ESSENTIAL FUNCTIONS (DUTIES AND REQUIREMENTS) OF THE POSITION
Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to complete each essential function (job duty/requirement) satisfactorily. Reasonable accommodations will be made to enable qualified individuals with disabilities or sincerely held beliefs, to perform their essential functions. Contact HR for additional information.

Job Duties and Responsibilities:

• Direct integrated media strategies across TV (including CTV, OTT), Audio, Video, Display, Social, Search, OOH, Direct Mail and other programmatic media.
• Partner with CRM/Lifecycle team to incorporate audience and personalization strategies that connect with acquisition efforts to create integrated, full-funnel advertising campaigns.
• Own and manage external media agency & partner relationships, ensuring we maximize value from these relationships to support business objectives.
• Partner with analytics team to develop data-driven strategies along with corresponding measurement roadmaps.
• Lead all aspects of cross-channel budget management and allocations.
• Balance media metrics with creative sensibilities leading to innovative, break-through campaigns.
• Ensure timely launch of campaigns, campaign performance optimization, troubleshooting, and reporting.
• Partner with channel owners to discuss strategy and ensure alignment in planning.
• Lead, mentor and grow internal team of media and performance marketers.
• Ensure that media buys and all content traffic meet contractual agreements for fulfillment, monetary benefit and plans.
• Evaluate existing media planning tools (e.g., market mix modeling) and processes. Recommend improvements to meet future needs of the marketing team and organization.
• Report on media placement (agency buy audits) and performance quarterly. Lead plan refinements and execution as well as agency media billing and reconciliation.
• Partner with Brand Strategy leaders to create compelling and engaging content that drives behavioral and attitudinal change. Plan and manage content promotion, distribution and performance metrics. Perform forecasting, financial analyses and post-mortem on demand-gen promotional campaigns.
• Other special projects and duties, as assigned.

Additional Requirements:

• Customer Focus – Establish and maintain effective customer relationships. Seek to understand customer needs and deliver solutions that meet customer expectations.
• Change Management – Adaptable to a fast paced, shifting work environment; willing to remain flexible to accommodate changing business conditions, work requirements, customer and scheduling needs.
• Collaboration – Cooperate with others to achieve shared objectives and get work done. Consider interests of others as well as one’s own.
• Accountability – Follow through on commitments. Take personal responsibility for decisions, actions, and failures.
• Instills Trust – Show consistency in word and action. Treat others with respect. Operate with honesty and integrity.
• Detail Oriented – Attention to detail, ability to focus on the project or task at hand, adherence to Company policies and requirements while consistently delivering error free results.
• Leads by example in following the Company Code of Business Conduct (Ethics), all applicable tenants of the Lacey Act and all other applicable laws, policies and procedures. Immediately reports all concerns to the appropriate party.
• Ability to create, present and manage to budget required
• Strong reasoning, analytical and problem-solving skills
• Demonstrate sound judgment by making effective decisions consistent with department strategy and company policies and being able to support decisions with facts and details
• Self-motivating to set and achieve challenging goals
• Excellent verbal and written communication skills for presenting information and ideas and responding to questions from co-workers, vendors, clients and customers

POSITION QUALIFICATIONS

Education:

• Bachelor’s Degree (B.A. / B.S.) from accredited four year college or university, required; concentration in Marketing or Advertising, preferred

Related Experience, Qualifications and/or Certifications:

• 6- 10 years of experience in marketing department/advertising agency planning traditional media; or equivalent combination of education and experience
• 3-5 years in-house retail experience planning / executing digital marketing campaigns
• Experience architecting scalable, high-growth campaigns from test/POC through expansion and optimization over time
• Innovator, storyteller & marketer, at heart.

Computer Skills / Special Equipment Knowledge:

• Advanced knowledge of MS Office (Word, Excel, PowerPoint)
• Demonstrated experience with qualitative and quantitative media research tools like Nielsen, Arbitron, RADAR, Simmons, etc.
• Database skills: ability to plan and pull lists from database; pull and evaluate results from campaign mailings, etc.

Physical Demands
Physical Demands Lifting / Carrying Requirements
Standing O 10 lbs. or less O
Walking O 11 – 20 lbs. O
Sitting F 21 – 50 lbs. O
Hand/Finger Dexterity C 51 – 80 lbs. N
Reach - Outward O Over 80 lbs. N
Reach – Above Shoulder O Push / Pull Requirements
Climb – Ladder Use N 10 lbs. or less N
Crawl N 11 – 15 lbs. N
Squat or Kneel O 16 – 40 lbs. N
Bend O 41 – 80 lbs. N
Twist O Over 80 lbs. N
N (Not Applicable) Activity is rarely required or is not applicable to this occupation.
O (Occasionally) Required up to 33% of the time (0 to 2 ½ hours/day)
F (Frequently) Required between 33% to 50% of the time (2 ½ to 4 hours/day)
C (Constantly) Required more than 50% of the time (more than 4 hours per day)

Other Physical Requirements:

• Vision (Near, Distance, Color, Peripheral, Depth Perception)
• Ability to adjust focus
• Ability to effectively communicate with others; ability to speak, understand and write English required

WORK ENVIRONMENT
Individuals in this position generally work in an office environment that involves the use of office equipment, such as computers, copiers, telephones, and other office machinery/equipment. Individuals may experience occasional exposure to a retail sale and/or warehouse environment involving material moving and heavy equipment (e.g. forklift) where there may be some exposure to moderate noise, outdoor elements (heat and cold) and airborne particles.

The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment and does not change the “at-will” relationship. Lumber Liquidators reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate. Contact the Human Resources department (HR) with any

Just Picture It! A career at LL Flooring! At LL Flooring, our vision is to become customers' first choice in hard surface flooring by providing the best experience from start to finish. Your contributions as a LL Flooring teammate will leave a lasting impression with our customer as they find FLOOR LOVE. With over 437 stores nationwide and two distribution centers, the career opportunities at LL Flooring are endless. If you're customer obsessed, seize the opportunity, and apply today!

At LL Flooring, we are committed to being a company that delivers an inclusive, diverse team and culture which understands, values, and adapts to the needs of our associates and customers. LL Flooring is an equal opportunity employer. LL Flooring does not discriminate on the basis of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law. If you need assistance or to request a reasonable accommodation due to a disability, related to the search for employment opportunities or to complete an application, please contact us at recruiting@llflooring.com LL Flooring adheres with the California Consumer Privacy Act Notice for California Consumers (CCPA Notice). To find out more click here, CCPA Supplemental Notice.

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