Company

Our vision is loved brands, done sustainably, for a better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design, and marketing.

What You'll Do For Us

• Synthesize and communicate impactful macro trend (Channel, Category, Brand, and Competitive) and System insights to influence long and short-term business plans designed to drive SOVI growth, total beverage incidence and trip conversion.

• Collaborate with broader Commercial, Marketing, Customer and Franchise teams to develop scalable retail solutions to commercialize strategic brand initiatives and secure priority POI’s

• Proactively identify and prioritize channel opportunities to drive the annual business plan

• Develop, evolve and steward PicOS for the channel by month by POI to align the system around one clear set of execution priorities.

• Develop customer facing imperatives and utilize supporting tools to assist in commercialization/sell-in of strategic brand initiatives and key Points of Inspiration.

• Steward evolutions and acceleration plans within the annual plan structure to meet changing consumer needs in a dynamic marketplace.

Base Salary:$161,700 - $189,000. Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, are offered.

Qualifications & Requirements

• 8-10 yrs. experience, preferably in the consumer-packaged goods / beverages industry

• BA/BS, MBA or other advanced degree preferred.

Technical/Functional Skills:

Soft Skills:

• Ability to listen and empathize in order to effectively collaborate with breadth of stakeholders.

• Strong oral and written communication.

• Effective at delivering data/fact-based, persuasive story telling

• Elevated EQ/Diplomacy to enable navigating broad system stakeholders

System Financial Awareness:

• Conceptual understanding of how company, bottlers and customers make money

• Experience in leveraging commercial levers (pricing, marketing, shelving, promotion, etc.) to drive a business plan

Analytics & Insights:

• Trend Analysis: Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of channel strategies and programs.

• Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics.

• Retail Industry: Knowledge of the retail industry (e.g., retailers, competitors, trends, visual merchandising, general business environment) related to multiple channels of distribution.

Marketing:

• Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) to guide the development of business plans for the respective channels.

• Marketing Tools/Information: Knowledge of and ability to use marketing tools/information to identify and define consumer/marketplace opportunities.

• Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for channel activation.

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

Skills:

Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Digital Media Strategy; Creative Briefs; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; People Management; Problem Solving; Brand Architecture; Channel Management; Team Management

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.