Job description
Responsibilities:
- Develop and execute marketing strategy for artists’ music and music-related products across the Fonovisa/Disa roster. These include but are not limited to: single / EP /albums, music videos and video content, merchandise and direct-to-consumer business.
- Help guide and execute artist branding, creative materials and original content specific to each campaign.
- Regularly interface with artists and management on all aspects of commercial release plan and marketing strategy to insure the success of the project.
- Understand and analyze the constant flow of streaming, sales, radio and social data and adjust marketing strategies accordingly.
- Create alternative cost-efficient promotions and advertising for retail and to the consumer.
- Develop and maintain relationships with designated labels / artists.
- Communicate all artist related activities (publicity, in stores, etc.) to UMLE to maximize awareness and create the “event.”
- Work with digital marketing and sales staff to maximize marketing efforts where possible.
- Assist managers in fulfilling their day-to-day client services across multiple clients.
- Assist with administrative tasks
- Manage and maintain calendar; coordinate schedules of artists
- Schedule meetings & book conference rooms.
- Assist managers in building digital marketing strategies for clients (across social, paid media, email, etc.).
- Monitor and manage digital campaigns, and provide recommendations based on performance
- Oversee social media strategy and social branding across the Fonovisa/Disa roster
- Brainstorm and manage online promotions including contests, giveaways, and pre-saves.
- Manage asset creation, build, and edits of online properties for artists (Facebook, Twitter, YouTube, Instagram, Tumblr, official website and other sites appropriate to artists).
- Conduct competitive market research to help keep the team aware of new trends within music marketing.
- Assist with coordinating company events such as listening events, press conferences, media tours and parties.
Requirements:
- Excellent written, presentation and communication skills
- Excellent organizational skills
- Must be fluent in Spanish (oral and written)
- Ability to manage and prioritize, multi-task
- Advanced product and music knowledge
- At least 2 years of experience in sales, marketing, and/or music business
- Strength in creativity and efficient use of resources
- Excellent follow-through
- Ability to manage multiple projects and people
- Strong understanding of DSP trends and emerging streaming business (Spotify, Apple, Soundcloud, YouTube)
- Social media savvy, with experience on platforms and understanding of associated data
- Good financial knowledge
- Experience in music/entertainment business is preferred.
- Bachelors Degree in Business Administration, Marketing or related digital or music field is required.
This is the pay range that Magnit reasonably expects to pay for this position:
$17.OO/hour-$23.OO/hour
Benefits: Medical, Dental, Vision, 401K
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