Market Development Associate (MDA), Gatorade
Full Time
Oakland, CA 94621
$55,000 - $66,000 a year
Posted
Job description
Overview:
As a Gatorade MDA, you’ll be embedded in local athlete communities and play a critical role on a national team responsible for the execution of a unique marketing and sales initiative. Your ability to build strong relationships and a passion for our brands, products and helping athletes reach their potential are a must. In this role, you will lead local brand education efforts to create advocacy and help increase product understanding and usage. Strong creative and strategic selling/storytelling skills, along with strong understand of the local athletic landscape, will be the foundation of your success at Gatorade. You will be the face of Gatorade and spend approximately 90% of your time in front of athletes and their influencers, acting as the “General Manager” of your territory.
Responsibilities:
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
Candidates should reside in the Oakland/East Bay area of California
As a Gatorade MDA, you’ll be embedded in local athlete communities and play a critical role on a national team responsible for the execution of a unique marketing and sales initiative. Your ability to build strong relationships and a passion for our brands, products and helping athletes reach their potential are a must. In this role, you will lead local brand education efforts to create advocacy and help increase product understanding and usage. Strong creative and strategic selling/storytelling skills, along with strong understand of the local athletic landscape, will be the foundation of your success at Gatorade. You will be the face of Gatorade and spend approximately 90% of your time in front of athletes and their influencers, acting as the “General Manager” of your territory.
Responsibilities:
- Strengthen relationships and service of existing athletic channel accounts and identify/establish relationships with new accounts. Thoroughly understand their businesses, extend the availability of product at points of sweat, and meet KPIs (Key Performance Indicators)
- Provide insights and observations from local athletes and accounts, competitors, and trends in your market
- Demonstrate a passion for and develop acute knowledge of Gatorade’s full portfolio of offerings, functional benefits and competitive landscape
- Identify local athletic “influencers” (coaches, athletic trainers, fitness professionals, athletic directors, athletes and parents) and educate on the importance of sports nutrition/Gatorade’s portfolio of sports hydration and nutrition solutions
- Manage, execute and activate multiple field marketing events on a monthly basis
- Deliver volume, mix and revenue targets as outlined in KPIs
- Own product ordering, processing, and tracking
- Effective management of SKU’s and product mix for all customers, providing service across full brand portfolio
Compensation and Benefits:
- The expected compensation range for this position is $55,000 - $66,000 based on a full-time schedule
- Location, confirmed job-related skills and experience will be considered in setting actual starting salary
- Bonus based on performance and eligibility; target payout is 15% of annual salary paid out Annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
- Company vehicle: gas, maintenance, car insurance.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
- BS/BA Degree
- 2+ years field marketing, outside sales or account management experience preferred
- Highly self-motivated individual with excellent communication, negotiation, influencing, storytelling and follow up skills
- Athletic participation or coaching experience strongly preferred
- Local youth athletic market knowledge for Oakland and the East Bay area strongly preferred
- Passion for brand marketing and the ability to think strategically and creatively
- Public speaking, sampling and event management
- Demonstrated professionalism and dependability
- Ability and desire to work independently and build a network
- Cold calling
- A valid driver’s license and ability to drive to customer accounts within the specified territory
- Some lifting (up to 30lbs) required as part of the role
- This position is limited to persons with indefinite right to work in the United States
- Covid-19 vaccination may be a condition of employment dependent on role and location. For specific information, please discuss role requirements with the recruiter.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
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