Job description
Position: Marketing Coordinator
Reports to: Marketing Manager
Job Description: Are you a creative thinker who loves coming up with new ideas to showcase a brand and drive engagement on social media? Are you detail-oriented with exceptional grammar and proofreading skills? Do you believe variety is the spice of life?
Then you may be a good fit for our full-time Marketing Coordinator position at Blue Harbor Resort & Conference Center. This is a hands-on, on-site position for someone who thrives in a fast-paced, team-focused, deadline driven environment because we have a wide variety to showcase to our audiences and each day in the office my feel like an adventure.
Why choose a career in hospitality with Blue Harbor Resort in Sheboygan, WI?
GROWTH OPPORTUNITIES
You can grow your career with Blue Harbor Resort professionally within one department or across many when you join our hospitality team! We want to see you grow and will help train you to get you into the positions you desire.
COMMUNITY
A career in hospitality at Blue Harbor Resort gives you the opportunity to connect with a multi-cultural community and learn to communicate and work with different people from different backgrounds – as one big team. Working with a diverse community will serve you in future employment as well as the real world.
FLEXIBILITY
A partnership with Lakeland University's Cooperative Education program and Lakeshore Technical College's Experience Pays program, means you can work and earn a degree on your schedule. Earn college credits while getting paid to work at Blue Harbor Resort.
THE PERKS
As an employee at Blue Harbor Resort, you will enjoy a 25% discount at the resort in the Boutique, restaurants, and even on guest rooms as well as 12 free waterpark passes per calendar year. Employees also enjoy free access to our fitness center with views of Lake Michigan.
CULTURE
Working in hospitality is just fun! You will become part of our Blue Harbor Resort family and connect with our guests on a meaningful level. Our mission statement is “We will exceed the expectations of every guest, every day by creating one smile at a time.”
ABOUT BLUE HARBOR RESORT & CONFERENCE CENTER
Blue Harbor Resort & Conference Center is nestled in the Harbor Centre District of Sheboygan, Wisconsin, a city known as the "Malibu of the Midwest” for its scenic waterfront, sailing, boating, and freshwater surfing. Just a short drive from Madison, Milwaukee, and Green Bay in Wisconsin as well as Chicagoland and Northern Illinois, this Victorian-style lakeside resort is a favorite for leisure travelers, groups, and weddings. The resort features 179 guest suites ranging in size from 500 to more than 1,900 square feet, as well as private villas, and approximately 17,000 square feet of meeting and event space. Breaker Bay indoor waterpark spans 54,000 square-feet with thrilling slides, a lazy river, and double surf simulator, The Riptide, as well as an arcade and glow-in-the-dark indoor mini golf. Four restaurants offer a diverse range of dining options for breakfast, lunch, dinner, snacks, and drinks whether you're dining in, grabbing a treat to go, or lounging poolside. Guests and locals alike relax, rejuvenate, and revitalize at the full-service Reflections Spa & Salon with massages, body treatments, and skin care services. To learn more about Blue Harbor Resort & Conference Center, visit https://www.blueharborresort.com/resortinfo/careers/.
Responsibilities
- Build and execute a social media strategy through competitive research
- Create an effective social engagement strategy that includes generating, editing, publishing, and sharing daily that builds meaningful connections
- Stay up to date with the latest social media best practices, trending topics, current technology standards and market trends
- Monitor analytics and create reports to identify successes and to evolve initiatives to provoke outreach, conversations and engagement
- Develop new ideas and strategies for expansion on social media platforms
- Photography and videography content onsite and during live events
- Collaborate with marketing manager on integrated marketing plan and assist with the creation of content
- Create, proofread, and edit copy for various projects to ensure a consistent brand voice
- Updating and maintaining the internal display systems to ensure continuity of resort images and information
- Assist with graphic design for advertisements, print and digital signage, e-mail campaigns, menus, posters, social media content, etc
- Assist with execution of email marketing
- Assist with website content development and updating
- Assist with preparation of media kits
- Maintain a solid understanding of Blue Harbor Resort & Conference Center’s mission, brands, products and services, markets and target audiences
- All other duties as assigned
Qualifications
- Bachelor’s Degree in Marketing, Journalism, or Public Relations or equivalent experience.
- Must have a minimum of one-year work experience in social media or related field
- Deep knowledge of social media platforms (TikTok, Instagram, Facebook, YouTube, Twitter, LinkedIn, etc.) as well as emerging channels that may be part of the future for Blue Harbor Resort & Conference Center’s social strategy
- Must be grammatically proficient with a strong skill in creative writing
- Knowledge of travel/hospitality industry preferred
- Self-starter with ability to work both independently and collaborate with managers
- Ability to meet deadlines and on a daily basis and multitask in a fast-paced environment
- Proficient in use of software application such as Adobe Creative Suite, Google Analytics, Hootsuite or similar scheduling tool
- Advanced photography, videography, and editing skills highly desirable
About Sheboygan Resort Operator LLC:
Blue Harbor Resort & Conference Center sprawls across 12 acres of Lakefront property, boosting stunning surroundings and views of Lake Michigan. Blue Harbor Resort & Conference Center is located in Sheboygan, Wisconsin. Both the Resort and the community is a true destination.
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