Job description

JOB SUMMARY:

The Ecology Center is located on a historic agricultural property that is today surrounded by urban sprawl. We are a 28-acre Regenerative Organic Certified™ farm and education center that serves as a hub for southern California’s ecological movement. By curating ecological experiences for everyone, we provide creative yet achievable solutions for thriving on planet Earth. We are looking for a self-driven and passionate person to lead our marketing and ecommerce efforts. The ideal candidate would also have an innate understanding and passion for regenerative agriculture and sustainable living.

The Marketing Manager will develop and lead all digital and physical marketing initiatives throughout the organization to increase customer engagement and the overall business goals of the organization. The Marketing Manager will lead and work alongside the Marketing Coordinator and the creative team while operationalizing marketing strategies through efficient and clear processes and strong project and personnel management.

A successful candidate will embrace the dynamic nature of this position and the fast pace of a growing enterprise with multiple business units. They must be passionate and informed about the organization’s underlying mission, as well as having direct experience in brand building, managing resources, and bringing ingenuity and ideas into effect.

RESPONSIBILITIES:

• MarketingDevelop the marketing plan and oversee the marketing calendar

Manage and lead all channel marketing efforts (email, social, publishing, and on-site)
Develop and execute engagement campaigns
Be accountable for the gathering of marketing assets for campaigns
Work with the team to maintain an organized archive of marketing assets on cloud based server

• CommunicationsManage and oversee a small team of creatives and a Marketing Coordinator

Prioritize workflows, and run weekly status meetings with marketing and creative team members to ensure projects are on track
Be proactive on creative tactics and best practices to elevate the brand via thoughtful campaigns
Schedule and facilitate kickoff and review meetings for campaigns and partnerships with multiple stakeholders, being oriented to and grounded in actual measurable outcomes

• On-Site MarketingCollaborate with creative team to create the necessary printed materials, including posters, assets for the Farm Stand, wayfinding support, and more

• E-CommerceOversee the development of product listings and landing pages consistent with the brand and strategy

Manage ecommerce store including sourcing imagery, copy and SEO
Analyze ecommerce conversion rates and specific SKU success while developing strategies for increasing conversion
Work with creative team to ensure all design is consistent with brand
Actively find new trends and technologies to improve results
Work with Farm Stand team to maintain inventory levels, anticipating key marketing

REQUIREMENTS:

• Bachelor’s Degree in Marketing, Business or related field preferred
• Minimum: 3+ years of experience in marketing or related field
• Knowledge of ecommerce business model and management
• Experience working in Klaviyo and Wordpress platforms (or similar)
• Understanding of social media management and trends
• Strong project management skills
• Strong analytical skills
• Familiarity with Adobe Creative Suite, Shopify, Wordpress, and Recharge a plus

BENEFITS:

• Salary Range: $70k+ depending on experience
• Medical, dental, life and vision insurance
• 401K match
• Vacation Time
• Sick Leave
• Paid Time Off
• 20% discount in the Farm Stand
• Discount codes to partner companies, including Vissla and Patagonia

Job Type: Part-time

Pay: $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Day shift
• Weekend availability

Ability to commute/relocate:

• San Juan Capistrano, CA 92675: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Analytics: 2 years (Required)
• Marketing: 3 years (Required)
• E-commerce: 3 years (Required)
• Social media management: 3 years (Required)

Work Location: In person

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