Job description

PPC Specialist

Hybrid/Boston HQ

Responsibilities:

• Continuously design, march toward and evolve strategic roadmap milestones
• Testing development and deployment methodology
• Ad copy, landing page path, bid strategies, betas, tactics and other consumer behavior based designed testing roadmaps
• Create and deliver meaningful insights through analytics and reporting to the end client
• Maintain knowledge of industry best practices and new technologies
• Ensure campaigns are meeting clearly defined conversion objectives through best practices in the industry of the following tasks:
• Keyword research and website research
• Campaign structure building
• Ad copy creation
• Ensuring smooth launches
• Oversee and contribute to ongoing optimizations
• Budget recommendations
• Market share and traffic analysis
• Understanding of how to provide ROI reporting
• Give recommendations for next steps on optimization opportunities throughout the month
• Provide future forecasts of metrics based on various potential scenario outcomes

PPC Specialist requirements:

• 3+ year(s) experience managing accounts directly in Google Ads & Bing Ads
• 3+ year(s) experience manually optimizing (not just bid strategy experience)
• Experience managing budgets
• Google Ads Fundamentals Certification
• Active use experience of Google Analytics
• Has a deep understanding of Search Engines
• Moderate experienced using Microsoft Excel for building and analyzing (pivot tables,v-lookups, if formulas, etc.)
• Extensive Google Ads Editor experience, specifically to achieve bulk update tasks

Job Type: Full-time

Salary: $75,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person

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