Job description

Job Title: Product Marketing Specialist

Location: Melville, NY

Job Type: Full-Time

We are seeking a talented Product Marketing Specialist to join our team in Melville, NY. The ideal candidate will have experience in developing and executing product marketing strategies, analyzing market trends, and creating compelling messaging for products. The Product Marketing Specialist will work closely with the product management, sales, and marketing teams to drive product adoption and revenue growth. Experience in consumer electronics is a plus.

Responsibilities:

- Develop and execute product marketing strategies for new and existing products

- Conduct market research and analysis to identify customer needs, preferences, and trends

- Create compelling messaging for products that effectively communicates their value proposition

- Collaborate with cross-functional teams including product management, sales, and marketing to ensure product alignment and consistency across all channels

- Develop and manage product launch plans including collateral creation, sales enablement, and promotional activities

- Develop and maintain a deep understanding of the competitive landscape

- Analyze and report on market trends, customer behavior, and product performance to inform product strategy and roadmap

- Create and deliver effective product training and support materials for sales and customer support teams

- Participate in industry events and conferences to promote products and generate leads

Requirements:

- Bachelor's degree in marketing, business, or related field

- 5+ years of experience in product marketing or related field

- Experience in developing and executing product marketing strategies

- Strong analytical and strategic thinking skills

- Excellent communication and presentation skills

- Ability to work in a fast-paced, dynamic environment

- Self-starter with the ability to work independently and collaborate with cross-functional teams

- Experience in technology or software industry a plus

-Proficient in Microsoft Office applications (Word, Excel, PowerPoint, etc.)

-Experience with large format printers, a plus

-Previous experience in b2b capital equipment marketing

-Must be flexible for required travel

If you are a highly motivated, results-driven individual who is passionate about product marketing and driving revenue growth, we encourage you to apply for this exciting opportunity. We offer a competitive salary, comprehensive benefits package, and a dynamic work environment where you can make a significant impact on the company's success.

Job Type: Full-time

Pay: $74,813.00 - $76,170.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Melville, NY 11747: Reliably commute or planning to relocate before starting work (Required)

Work Location: Hybrid remote in Melville, NY 11747

offroadmanagementgroup.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, offroadmanagementgroup.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, offroadmanagementgroup.com is the ideal place to find your next job.