Senior Manager, Hype Horizontal Priorities (Fashion Influencer Accounts)
Full Time
Portland, OR
Posted
Job description
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Contribute to deliver the global merchandising strategy and roadmap for HYPE.
Guide North American markets/channels in building category business plans & land HYPE concepts with aim of reaching financial targets and KPI’s of adidas brand. Support & align on shared goals and strategies for growth between market partners, product, design, marketing, digital and strategy, and planning teammates.
KEY RESPONSIBILTIES
FASHION INFLUENCER & MARKET PLACEMANAGEMENT
- Develop and own general (not concept specific) ownership of Market, Fashion Influencer (FI) and key account interaction across input and handover process.
- Drive meeting cadence to align with markets in which HYPE ABOVE MARKET (HAM) business leads can plug in and own concept specific discussions.
- Driving the accuracy of financial planning for selected key markets across CC&P by owning horizontal market input process and ongoing tracking via IBP process.
- Contribute and drive financial planning for Fashion Influencer alliance accounts across all labels/Business Units on global brand side and partner with market and sales stakeholders.
- Owning the handover communications for all layers to markets on calendar and general updates (e.g., hard launch dates, concept changes etc.). Input to be provided by HAM business leads.
- Support, drive and input to FI strategy and role for alliance FI accounts from a brand perspective for defined strategic accounts/co-creation accounts.
- Own, plan and drive FI interaction on global brand side and act account facing as point of contact for 5 strategic accounts (Kith, Atmos, SNS, END, DSM and more) and MFI accounts to land global strategy in close alignment with market BU/sales teams and global sales.
- Drive strategy/content for FI related handover across labels and categories
- Own, drive and plan FI related milestones and enable elevated interaction model in close alignment with local market teams including tasks as budget ownership, planning & execution, travel & entertainment (hotel, flights, restaurants), location set-up & samples, x-functional alignment content/presenters & agenda, meeting rooms in close collaboration with HAM ops team
- Support and input on operating model, process, and milestones with FI needs & realities in mind.
- Align FI specific sample needs with market/cluster and global brand teams to enable impactful FI milestones/meetings. (Comment: sample order remains in HAM ops)
- Align and identify sample needs for FI specific concepts (SMU/premium inline extension) for content creation & activation purposes (comment: sample order remains in HAM ops)
FI SPECIFIC MERCHANDISING, ASSORTMENT PLANNING & FRANCHISES
- Own, plan and drive assortment planning for FI distribution across all creation layers, BU’s and creation centers and in alignment with NAM Hype Above Market team.
- Drive hype merchandising across all labels and BU’s (including SMU) from range planning, briefing to assortment planning based on FI needs. (Product and broader merch strategy owned by BU/inline merch team)
- Analyze FI business to plan & influence impactful FI assortment across all BU and layers.
- Support additional sell in/handover requirements for FI accounts
KEY RELATIONSHIPS
- Directors & key peers
- Cross Functional Teams across brand: Merchandising, DTC, adidas E-Commerce Teams, Corporate Strategy, Marketing, Sales, Finance, Product, Design, Category/BU’s, Development, Planning, Analytics, Operations, Sourcing, and Insights, Comms.
- Market/Cluster Teams: Managers in the Markets/clusters, BU Managers/Category Managers in Markets/clusters, Sales & CTC market/cluster teams, market/cluster comms & activation
- Fashion Influencer Accounts with focus on global strategic key accounts
KNOWLEDGE, SKILLS, AND ABILITIES
- Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
- Knowledge of merchandising management systems
- A strong background in go to market, brand marketing, product marketing optimal
- Digital marketing experience beneficial
- Strategic agency experience beneficial
- Market experience beneficial
- Proven ability to translate business opportunities into successful launch strategies.
- Strong understanding of the sports & lifestyle industry, trends, and competitive landscape
- Strong cross functional experience and understanding of process.
- Proven ability to translate data and trends to drive strategy.
- Strong Project management
- Strong communication skills
- Diverse relationship management
- Analysis and Problem Solving
- Leadership skills (if applicable): inspirational, balanced, resilience, collaborative
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- University degree in business/marketing or related field or equivalent professional experience required.
- 5+ years of retail, merchandising, buying, eCom experience.
- Up to 2 years of managerial experience (if applicable/ required)
- Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising, buying.
- Profound work experience in diverse, global & or a matrix organization
- Detailed theoretical and practical knowledge in functional area.
- Experience in Product Creation, Supply Chain, Visual Merchandising, strategic Go-To-Market Planning & Allocation a plus.
- Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
- adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
- Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.
- We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
- Though our teammates hail from all corners of the world, our working language is English.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Senior Manager, Hype Horizontal Priorities (Fashion Influencer Accounts)
BRAND:
adidas
LOCATION:
Portland
TEAM:
Marketing & Communications
STATE:
OR
COUNTRY/REGION:
US
CONTRACT TYPE:
Full time
NUMBER:
497414
DATE:
May 12, 2023
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