Job description
Department: Marketing & Publicity
Location: Santa Monica, CA, US, 90404
Summary of Position
The Specialist role requires a talented individual with exceptional communication and interpersonal skills, an attention to detail, a proactive nature, a “can do” attitude, the ability to multi-task and prioritize multiple projects, and thrives in a dynamic, creative and challenging environment.
Responsibilities
- Digital Strategy – Develop digital marketing strategy for all Latin America to guide the sub-distributors and communicate idea shares to create synergy throughout the region.
- Digital Material Launches – Coordinate with Lionsgate international marketing team, labs and local partners for digital debuts of key marketing materials (trailers, posters)
- Digital Asset Management – Manage digital campaign assets in Box/OneClear to ensure they are accessible to Latin America (files supplied by producers and localized files).
- Research & Data – Review key metrics/data to share significant findings internally and with sub-distributors while also sharing relevant trends in the Film & Entertainment Industry.
- Release Date Strategy – Review local competitive environments with sub-distributors to determine best release dates in addition to pre-sales & paid previews for Latin America
- Trailer Targets – Identify trailer targets for all upcoming trailers to reach similar target audience in Latin America.
- Film Comparisons – Determine best film comparisons for upcoming titles.
- Home Entertainment – Review VOD/EST dates and creative for Latin America to protect theatrical windows and communicate home entertainment dates to producers.
- Create templates for LATAM Marketing Strategy Decks, Campaign Highlight Presentations and Infographics
- Collect visuals of LATAM marketing campaigns from sub-distributors including digital initiatives, promotional partnerships, influencer activations, and exhibitor & media posts
Qualifications and Skills
- Approximately 3-5 years of previous experience in digital marketing
- Must be a pro-active, self-starter able to work independently and can take ownership of projects from start to finish while also working well in a team environment
- Ability to multi-task in a fast-paced environment
- Feels comfortable working under tight deadlines and high pressure situations
- Strong work-ethic, organized and detailed oriented
- Proficiency in Microsoft Word, Excel, PowerPoint, Google Slides
- A plus if candidate has graphic skills with proficiency in Photoshop & InDesign
- Spanish fluency preferred
About the Company
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
Business Unit Overview
Motion Picture Group
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
Lionsgate’s motion picture business is a consistent box office market share leader with films that have grossed more than $10 billion worldwide over the past six years. This leadership is driven by world-class talent relationships, a deep and renewable portfolio of iconic brands and franchises, and a diverse and balanced slate that is built to enhance consumer enjoyment of the theatrical experience but also has the flexibility to utilize a broad range of alternative release strategies as the opportunities to monetize films continue to expand. The creator, owner and distributor of great film brands including The Hunger Games, Twilight Saga, John Wick, Now You See Me, Knives Out, La La Land, Saw, Dirty Dancing and Monster’s Ball, among many others, films released by Lionsgate and its predecessor companies have earned 129 Academy Award® nominations and 32 Oscar® wins.
In addition to its mainstream commercial releases, Lionsgate’s Motion Picture Group includes specialty film distributor Roadside Attractions, an industry leader in award-winning prestige movies, Pantelion Films, the U.S. market leader in Spanish-language releases, a top film production and distribution brand in the UK, and multiplatform distributor Grindstone Entertainment.
Our Benefits
- Full Coverage – Medical, Vision, and Dental
- Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
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