Job description
Powering Performance Marketplaces in Digital Media
QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands. We run these virtual- and private-label marketplaces in one of the nation's largest media networks.
Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.
Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.
We believe in:
- The direct measurability of digital media.
- Performance marketing. (We pioneered it.)
- The advantages of technology.
We bring all this together to deliver truly great results for consumers and brands in the world's biggest channel.
Job Category
QuinStreet is looking for a full-time Consumer Analyst expert to join its Research and Publishing Division (RPD) insurance team.
RPD's mission:
Mission One: Be the very best online research, learning, comparison, and decision support destination for our valued visitors. Data, content, tools, and user experience are paramount.
Mission Two: Within the confines and not in conflict with Mission one, generate revenue from our sites with our unique leads, clicks, calls, and other visitor engagement widgets.
The RPD insurance group owns three well-known websites – Insurance.com, Insure.com, and CarInsurance.com. These websites have been educating consumers on auto, home, health, and life insurance for over 20 years. The insurance team produces data-based content packages with interactive tools, articles, and buying guides designed to rank high on search engine results pages.
As an insurance data expert, you will collect insurance-rate data from third parties, check incoming datasets for accuracy, and analyze and interpret data for new insights. You will help the editors shape educational content and develop and help build new insurance-rate calculators and tools, working with the editorial, product management, and technical teams. You will also create reports and visualizations around the website's performance on traffic and revenue-related metrics.
Responsibilities
- Find new sources of insurance-rate data and other insurance information.
- Gather, organize, and aggregate complex sets of insurance data from publicly available and third-party sources.
- Perform data cleansing and diagnostics – extracting, scrubbing, and patching large data sets.
- Provide in-depth insurance-rate analysis and meaningful consumer insights.
- Work closely with the editorial team to shape existing data-driven content and develop new content ideas to engage insurance consumers.
- Work closely with RPD website producers/product managers and developers to build new consumer-facing insurance-rate calculators and tools.
- Maintain a database of insurance-rate information.
- Identify and research new and public data sources for our websites.
- Assist with website performance optimization – produce traffic and revenue reports, identify areas to improve campaign performance, and analyze results from A/B tests.
- Leverage your analytical abilities to develop custom reports and marketing strategies.
Experience
- A record of high academic achievement with a degree in insurance (Property & casualty), business, or consumer analytics
- Experience as an insurance agent/broker, claims representative, underwriter, investigator, or insurance adjuster would be a big plus.
- Willingness to initiate and own research, exploration, and analysis from start to finish.
- Strong understanding of statistical methods to produce data insights.
- A deep interest in the online media and marketing industry.
- An ability to manage multiple projects on tight deadlines.
- Good interpersonal skills and an ability to remain focused yet flexible in a fast-paced internet company environment.
- Proficiency in MS Excel.
- Knowledge of SQL, and a knack for coding. Experience in Python is a plus.
- Knowledge of a BI tool is recommended, Tableau is preferred.
- Good professional communication skills: experience presenting and effectively communicating findings to colleagues, senior management team, and/or clients
The expected salary range for this position is $80,000 USD to $110,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company's compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company's standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.
#LI-REMOTE
QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.
Please see QuinStreet's Employee Privacy Notice here.
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