Company Description

Job Description:

The Marketing Coordinator provides support for the Marketing team on the execution of a strategy aimed at positioning LaneTerralever as a thought leader in the national marketing agency landscape. Your work will ultimately drive more leads for the agency and enable our sales team to close business more quickly and efficiently.

While you will not be working on client work you will promote the great work our team does. This role is perfect for a T-Shaped individual who wants to learn all aspects of the agency business. You will become part project manager, part digital marketer, and might even be asked to write some content from time-to-time.

A critical element of this position is the candidate's ability to think on their feet, be very adaptable, and have great multitasking skills to meet LaneTerralever's ever-evolving Marketing team role.

Reporting Relationship:

Will report to the Director of Marketing, who will provide mentorship, oversight and assistance with your day-to-day responsibilities and career growth.

Core Job Responsibilities:

Marketing Project Management:

• Own our project calendar and be aware of where all projects stand at a given time.
• Ensure team members have the assets they need to complete a project on time and is in alignment with strategy
• Working in our project management tool to keep things organized
• Act as a marketing liaison during daily check-in meetings

Marketing Implementation:

• Website Updates (in Hubspot)
  • Adding/publishing new pages including case studies and blog posts to the site. Ability to make small fixes to pages without technical knowledge a plus
• Social Media
  • Own the social media content calendar and work with interns to ensure content goes out on time and is on brand
  • Editing of social post copy
  • Develop an understanding of what type of content resonates to a b2b audience

Sales Enablement:

• CRM Management (in Hubspot)
  • Implement workflows, dashboards, and other customization for campaigns we develop
  • Weekly reporting of numbers and ensuring data integrity
• Prospect List Building
  • Use a tool like Zoominfo to build out target prospect lists for specific campaigns
  • Routine clean up existing contact lists to ensure we are reaching the right people
• Account-based Marketing Support
  • Attend weekly sales & marketing meetings
  • Arm members of the sales, marketing, and account services teams with the content they need in order to do outreach

Content Support:

• Ability to provide feedback to members of the content and creative teams. Items you will be reviewing and provide copy and visual feedback on include:
  • Case Studies
  • Blog Posts
  • Social Media Posts
• You may be called on to write short form pieces of content as well (Blog posts, Social Media, etc.)
• May be called on to help with proofing or quality assurance so a strong attention to detail is important

• Bachelor's degree in business/marketing or related field is preferred
• Excellent ability to meet deadlines on projects and coordination of tasks
• Natural ability to multi-task and prioritize in a busy, fast-growth environment. Extraordinary communication skills; providing the Account Services team with information about the status of coordination tasks or issues
• Have a passion for the latest and greatest in technology, marketing, advertising, communications and innovation
• Driven to accept responsibility and accountability for work while seeking opportunities for additional challenges and growth
• Experience working with marketing tools like CRM/CMS is a plus but not required (bonus if you've worked in the Hubspot platform)
• Experience working in project management tools (Our current tool is Target Process but this experience is not required)
• Google Suite (Working on spreadsheets and presentation decks)
• Prospect research tools that you'll want to have familiarity with include:
  • LinkedIn Sales Navigator
  • ZoomInfo or similar tool

If you are applying from outside the Phoenix area, please outline your relocation plans and your availability to interview locally. All applications will be handled with discretion and confidentiality. Must be authorized to work in the US without sponsorship. No phone calls or agencies, please.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.