Work Mode: Remote

Location: Remote

Opportunity

The Product Marketing Manager – Construction and Agricultural Equipment (ConAg) will:

• Monitor the ConAg market segments for technology trends, changes in technical compliance requirements, OEM and competitor activity, and will continuously review all relevant industry news and data to identify opportunities for new products or threats to existing products.
• Have expert level knowledge of the applications and OEMs in the ConAg market segments, and will use this knowledge to identify and champion opportunities for existing Curtis products and/or potential new product developments as part of an overall roadmap specific to these markets.
• Support Curtis sales teams to develop pipeline opportunities, win new business and grow revenues in these market segments as needed to meet strategic goals.

Principal Responsibilities

Construction and Agriculture Market Development

• Obtains, analyzes and reports on market information and competitor/customer intelligence.
• Identifies and quantifies opportunities in the ConAg market.
• Develops the business case for these new product lines and runs a ‘gap analysis’ to highlight any additional resources, sales channels, marketing campaigns or changes in procedures/practices as required to maximize success.

New Product Development & Product Introduction:

• Identifies potential new product developments and develops concept papers that defines the opportunity and establishes the business case for further review and approval by Curtis Management.
• Works with sales, customers etc. to capture market requirements and target product specifications, as needed to create MRD’s (Marketing Requirements Document) for approved product concepts.
• Works with engineering throughout the product development to represent the interests of Sales & Marketing, and ensures all departments are fully advised on major issues and any changes to specifications, costs and schedule.
• Works with Technical and Commercial Compliance colleagues to ensure all products meet the relevant directives/standards/legislation.
• Works with corporate marketing communications to develop product support documentation and product marketing materials.
• Responsible for all product launch activity and ensuring that the completed product is implemented in the relevant Curtis global business systems.
• Provides product commercial / technical training internally to Curtis sales/service personnel and externally to customers.
• Supports sales at customers and tradeshows as required.

Product Improvement, Sustaining & Obsolescence:

• Implements and executes the tasks needed to achieve the following:
• Monitors and analyzes the revenue, cost and margin of the product families and proposes changes which would result in new opportunities, cost reductions or improvements in operations, or alternately, to propose product obsolescence or rationalization as required.
• Works with engineering, manufacturing and sourcing to ensure that product changes required due to component change or process issues are implemented with minimum disruption to customers and at minimal cost to Curtis.
• Is responsible for customer notification and approval associated with all applicable Engineering Change Notes (ECNs)
• Oversees product rationalization/obsolescence to ensure customers are given sufficient notice and opportunity for a migration to a new product or last-time-buys, and that costs of any scrapped components and/or finished goods inventory are minimized.

Market Surveillance

• Works closely with customers and analyzes the relevant market segments to determine customer needs, volume potential, price schedules, and competitive situation to help define future product developments.
• Monitors markets for adoption of new technologies/features/functions that could be leveraged by future products.
• Monitors legislative requirements such as environmental, EMC and safety standards or etc. advising of changes or news of forthcoming changes.
• Monitors competitors and key customers and advises on new product introductions, industry news etc.
• Monitors other suppliers to the market for potential product re-sale opportunities, joint product developments or potential acquisitions
• Actively represents Curtis at key industrial organizations, including AEM.

Skills/Requirements

Education

• Electrical/Electronic, Computer Science, or Mechanical Engineering Degree, or equivalent vocational Qualifications OR
• Marketing and Business Administration or similar qualifications focusing on B2B commercial and marketing topics.

Experience

• 5 years’ experience working in a technical, commercial or marketing role with or in OEMs or tier 1 vendors of technical components and systems to the OEMs in the relevant market segments.
• 3 years’ experience in Product Management role or related position that had product development or commercialization responsibilities.

Interests, Skills & Capabilities

• An interest in the OEMs and the types of machinery and equipment in these market segments, and an enthusiasm for the opportunity to use Curtis technology to make the equipment more productive, efficient and environmentally friendly.
• Capable of gathering, collating and analyzing market data, and using this data to produce summary reports and business cases such that the senior management team can measure and compare opportunities.
• The ability to translate customer wants and needs into definitive requirements and specifications
• Strong interpersonal/communication skills –needs to be persuasive and motivating, and able to effectively manage by influence.
• Strong English language skills, able to communicate effectively to diverse groups.
• Technically competent, with a good understanding of electro-mechanical systems and mobile machinery.
• Good technical writing skills, with the ability to create the content needed for Marcom to produce manuals, datasheets and marketing documents.
• A highly enthusiastic educator, who enjoys sharing knowledge and presenting technical ConAgics
• A self-starter, capable of working independently using their own initiative, and planning their own workload effectively.
• A willingness to travel internationally as required
• Strong IT & Media skills
• Personable, with a high degree of professionalism, honesty and integrity.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com.

It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.